Comparing Two Advertisements :: Adverts, Compare and Contrast

The two advertisements (adverts) which I have chosen to analyse are:- †¢ Lux Shower gel for women †¢ L’Orà ©al straightening cream for women I chose Lux shower gel advert from my recent cosmopolitan magazine. Already it is clear who the target audience is for this advert. Cosmopolitan is an expensive, designer magazine. Aimed towards glamorous and the higher class women, implying that this product must also be expensive. From my point of view I feel that the target audience for this advert is younger women who want to be more mature, and the older women who want to look younger. My second advert is advertising L’Orà ©al hot straightening cream for women. I also took this advert from the number one magazine for women – Cosmopolitan. This is because this advert is aimed specifically for women, and for the more mature and well off women. And this I feel is the age that this advert is aiming for, though it appears to me that it may also be attractive to the younger age group as the advert comes across to be very girly and focused on the younger audience. This advert is clearly for the more late night, party ladies who enjoy a laugh and some fun unlike the Lux’s adverts audience was the complete opposite to this advert, though they come from the same magazine. The brand name â€Å"Lux† could be an abbreviation of the word luxurious, perfect for the description of this advert. This is also clear from the use of font in this advert. The smooth curve from the letter â€Å"L† to â€Å"x† (LUX) is connected and flows well. It looks smooth, and this comes across in the advert. The product name Lux is written at the top of the advert; we are first drawn to this as it is the largest text on the advert. In gold font colour, with a shadow background it looks as if it is in blocks of letters. We are drawn to this first when looking at this advert. The company for the product â€Å"L’Orà ©al† is a well known cosmetic and

School Violence In Virgin Islands

School violence poses a great risk in the development of any nation but not only in the US as a whole or the Virgin Islands. School violence is a very serious problem especially in the public schools and it is both found in urban and sub urban areas of the Virgin Islands. It would a wasted effort to try to improve the quality of education without taking school violence as a serious problem, thus looking for ways to solve it no matter the quality of teachers we employ or the curriculum since violence makes learning difficult. School violence comes in very different forms which include; o Intimidation o Gang activity Use of guns and other dangerous weapons o Theft of lockers o Assault or o Anything that will cause a victim Victims of school violence could be teachers, students and members of non teaching staff and ranges from planned attacks to unintentional murders of by standers. There are nearly three million robberies and acts of violence happening in or in the neighborhoods of sch ool campuses yearly according to the National Crime survey of May 2001. This is about sixteen thousand occurrences per school per day and also almost all crimes against teenagers happen in schools or in the neighborhoods (Hurwitz, Menacker, Weldon, 1987 p5). The chances of a violent incident occurring in a school are increased if there is a student with a gun. Possession of guns by students while in school is a common occurrence and many parents are constantly worried about the safety of their kids who are in school. Around 15% of students in the Virgin Islands report the presence of gangs in their schools and many fear of being attacked while in school or on their way to the school and 61% of all crimes are committed by students (Boyer, 2008, p334). There is various prevention measures put in place in the Virgin Islands for controlling school violence. School safety is treated as a priority within each campus and the neighborhood. Programs encompassing parents, students, teachers, police officers, religious leaders, the courts and any other leader who is in charge of ethnic and racial balance in the community. These people help in determining case of planned violence and also setting up plans for stopping acts of violence before they happen. The school environment is set up in such a way that it creates a positive climate for the students. All employees in each school are encouraged to participate in creating this welcoming environment so as to eradicate any negativity in the students, since this goes a long way in reducing cases of violence. Schools have also established a procedures for tracking crimes and for record keeping, it records crime types, when, where and why they happened and any other important data. The data is then examined to determine the trends, the persons involved and any new patterns so as to come with measures of countering it (Furlong, Bates, Smith, 2004 pp240-263). Establishment of communication centers using the latest technologies for that is capable of getting in touch with the appropriate administrators in case of an emergency. These allows for quick response so as minimize chances of aggravating the injuries which might occur during the violence. Students who have the tendency of bringing weapons to school should be counseled, given the necessary support or referred to the suitable resources in the community and where necessary transferred to other schools. Probation officers are placed in campuses in communities experiencing severe cases of violence so as to give the students thorough supervision. Some of the above programs might fail to work in some communities but work in others because school settings are different from one school to the other. Students have formed groups which report any violence acts and the culprits. The youth contact patrols in their campuses and neighborhoods and are provided with adequate security without causing confrontations with those they find engaging in crime (United States District Court (Virgin Islands), 1982 pp290- 296). There is amicable solution of grievances which is done by using dialogue to end conflicts thus making sure that cases of revenge are minimized. This is because if some of these problems are not solved once and for all it might cause planned attacks which can happen even outside the school. Students are encouraged to engage in extra curricular activities during their free time so as to reduce the chances of getting themselves in to drugs, since this is a major cause for violence. Students who are found to be in drugs are counseled and advised to visit rehabilitation centers so that they quit these habits. Some of the traditional methods for crime prevention particularly in cases of indiscipline are limited either by the legislature or the judiciary but parents have the powers to determine the types of punishments to be administered to their children even if it is corporal punishment. It is also difficult to establish the measures that work best due to the fact that schools are of different settings. Some of these measures are limited in public schools since the government has the mandate to ascertain that power is not abused in cases where learning is a must and attending given schools is compulsory. This limitation on public schools makes them more violent as compared to private schools and this encourages the establishment of the private schools since most parents want the best for their children. Some of the legislations are kind of encouraging violence in public schools. But it is advisable for school administrators to keep on innovating new methods for countering this problem and to keep on trying the old ones as well as the established. Parents are also encouraged to take an active role in the up bringing of their children so as top ensure that they grow up in to responsible adults. It is also advisable to break up large schools in to small ones because supervising a small number of students is easier. There should be different schools for boys and girls since there seems to more violence in mixed schools than there are in boys or girls’ only schools. The government should also relax some of its legislations so as to allow teachers and parents of public schools to make their own measures for different types of indiscipline in the students (Preventing School Violence: Top Five Ways To Build Stronger Student-adult Relationships, available online).

Sigmund Freud A Very Brief Biography - 1582 Words

INTRO Sigmund Freud is considered one of the most influential figures in modern psychology. He is best known as the father of psychoanalysis. He developed several important theories of personality, including the theories of mind, the id, the ego, and the superego, life and death instincts, psychosexual development, and defense mechanisms. He also published many books that helped shape psychology into what it is today. EARLY LIFE Sigismund Schlomo Freud was born in Moravia, Czech Republic on May 6, 1856, to Jakob and Amalia Freud. His parents quickly moved their family to Vienna, Austria, where Freud would grow up. He was considered his mother’s favorite of 8 children, a fact that he was aware of. He would later say that â€Å"men who†¦show more content†¦Totemism is a system of belief in which each human is thought to have a spiritual connection or a kinship with another physical being, such as an animal or plant, often called a spirit-being or totem. This book was important because Freud connected psychoanalysis to other fields than psychology. The Future of an Illusion (1927) discusses Freud’s views of religion. Freud had negative views of religion, and he believed that it is an illusion. He also discusses his psychoanalysis of religion. Freud’s Civilization and its Discontents (1930) outlines his thoughts on tensions between the individual and society. He writes about how civilization came to be. He discusses the individual’s desire to be free and to be able to do what they want, and society pushing back and trying to make the individual conform to society’s standards. MAJOR THEORIES Sigmund Freud developed many significant theories of personality, including his theories of mind, the id, the ego, and the superego, life and death instincts, psychosexual development, and defense mechanisms. THEORIES OF MIND Freud believed that the human mind has three different levels: the unconscious mind, the preconscious mind, and the unconscious mind. The conscious mind consists of everything that is within our mind’s awareness. Anything that we can immediately mentally process without effort and talk about is included in the conscious mind, according to Freud. It includes perceptions, memories,Show MoreRelatedPsychoanalysis of Holden Caulfield1173 Words   |  5 Pagesa psychoanalytical theory and therapy that aims to treat mental disorders by investigating the conscious and unconscious elements in a human mind by bringing fears to the conscious mind. According to Sigmund Freud, â€Å"The unconscious silently directs the thoughts and behavior of the individual† (Freud 95). 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The aforementioned author made very little money in his lifetime in part due to his stringent sincerity to the strange, science fiction, horror mythos that he fashioned, despite prostituting his writing to fit the demand of the public. This devotion may have isolated him in his lifetime, but has helped stir fanatic admiration post humorou sly. My introduction to the literature of H.P. Lovecraft came in the form of brief comments about his work on a late-night television talk-showRead MoreMona Lisa and Last Supper3080 Words   |  13 Pagesinstead chose to seal the stone wall with a layer of pitch (Ã' Ã ¼Ã ¾Ã »Ã °), gesso (Ð ³Ã ¸Ã ¿Ã'  Ð ´Ã »Ã'  Ã' Ã ºÃ'Æ'Ð »Ã'Å'Ð ¿Ã'‚Ã'Æ'Ã'€Ã'‹ ) and mastic (Ð ¼Ã °Ã' Ã'‚Ð ¸Ã ºÃ °; Ð ·Ã °Ã ¼Ã °Ã ·Ã ºÃ °, Ã'ˆÐ ¿Ã °Ã ºÃ »Ã µÃ ²Ã ºÃ °), then paint onto the sealing layer with tempera. Because of the method used, the piece has not withstood time very well – within several years of completion it already began showing signs of deterioration. As early as 1517 the painting was starting to flake. By 1556 — less than sixty years after it was finished — Leonardos biographer Giorgio Vasari describedRead MorePsy 244 Essay10464 Words   |  42 Pagescareful instructions for how infants should be swaddled: in soft cloths and strips of fabric from the head to the very tip of the toes. What was his main reason for this practice? Sample Question In his treatise, Gynecology, the Greek physician Soranus gave careful instructions for how infants should be swaddled: in soft cloths and strips of fabric from the head to the very tip of the toes. Soranuss main reason was to guide the infants growth, to protect it from growing crooked or lameRead MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 Pageshave a definite unity. 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